Health One
Fitness
Branding
UX
Marketing
Toronto
2024
Health One, a leading healthcare provider based in Canada, sought to expand its patient base, increase brand awareness, and streamline its lead generation efforts in a competitive market. They partnered with Socean, a dynamic digital marketing agency founded in 2024, to execute a comprehensive digital marketing strategy. Through targeted Lead Generation (Lead Gen) campaigns and a strategic approach, Socean helped Health One achieve impressive growth, demonstrating the power of a well-executed digital marketing plan.
Summary
Client Background
Health One is a multidisciplinary healthcare provider offering services ranging from general medicine to physiotherapy, dental care, and mental health services. Despite its robust service offerings, the company struggled to attract new patients and convert leads into appointments. Their digital presence was minimal, and traditional marketing efforts were becoming increasingly ineffective.
Challenge
Low Online Visibility: Minimal presence on search engines and social media.
Inefficient Lead Generation: No structured system to capture, nurture, and convert leads.
High Competition: Operating in a highly competitive healthcare market.
Outdated Marketing Techniques: Heavy reliance on print advertising and word-of-mouth referrals.
Solutions
Socean's Strategy: Overcoming Challenges Through Lead Gen Campaigns
1. Digital Presence Overhaul
Revamped Health One's website for better user experience, mobile responsiveness, and faster loading times. Implemented SEO strategies focused on high-intent keywords like "family doctor near me" and "physiotherapy in Toronto."
2. Lead Generation Campaigns
Launched paid search ads on Google to capture users actively searching for healthcare services.
Ran targeted social media ads on Facebook and Instagram, emphasizing Health One's wide range of services. Developed gated content such as e-books on preventive healthcare to capture email leads.
3. CRM Integration and Lead Nurturing
Integrated a customer relationship management (CRM) system to track, manage, and nurture leads.
Implemented automated email sequences to follow up with leads, provide educational content, and encourage appointment bookings.
4. Community Engagement and Trust Building
Encouraged satisfied patients to leave positive reviews online.
Created video testimonials highlighting successful patient journeys. Partnered with local influencers to boost credibility and reach.
Results
Increased Lead Generation: 150% increase in qualified leads within 6 months.
Improved Online Visibility: Website traffic grew by 200%, with organic search contributing 60% of the visits. Higher Appointment Bookings: 75% increase in booked appointments from online leads.
Enhanced Patient Engagement: Social media followers grew by 120%, with a 4% engagement rate.
